And then you drove home, in your Buick Skylark and I guess went to the Dairy Queen on your way home and got something, but that was your job. It was so different from what everybody else was doing. And so they used this way of communicating to their associates. They were the first ones to figure out that if you optimally placed products in a particular place, in a store, you could sell more. It was the first time, 1971, Kmart invented the technology of the paper planogram. And you went around the store and you set the shelves for your summer job using this diagram. I guess they really didn’t even have print outs back then, right? Did they have Xerox machines in 1971? I don’t know. And so as a store associate, you would get a paper print out of a planogram or a paper diagram. And the planogram was this far out, out of sight thing that Kmart used to figure out where to put products optimally in the stores. In 1971, there was this really cool innovation at Kmart called a planogram. You got in your parents’ Buick Skylark and you put on the AM radio and you headed into the store. You were working at Kmart for your summer job. The retail in the ’70s, you were what? You were a high school student. Tell me a little bit about what it was like many years ago as a retail merchandiser in the ’70s. We’re going to take you back a little bit to the 1970s talking about retail. We’re here today with Tom Erskine, the CEO of One Door and Andrew Smith, a retail consultant, innovative thinker and author. You can now check out Nexgen POG for free and buy it only if you like it.Hi everyone.
It provides optimum, store-specific planograms that will increase product visibility and thereby boost your sales.
It has a vast array of features that equip you to analyze the sales patterns, manage your product library and implement your visual merchandising in the most effective way. Nexgen POG is designed for fast and easy planogramming with minimal errors. You can access your planograms from anywhere at any time. It requires no installation process and other associated setups or configuration complications. Nexgen POG is a powerful online planogram software for visual merchandising.
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